Reach Your Customers on the App They Open 23 Times a Day.

WhatsApp requires all business-initiated outbound messages to use pre-approved templates. Here is how it works in Connect Pulse: you create a template with your message text and optional placeholders (like {{1}} for the customer's name), choose a category (marketing, utility, or authentication), and submit it. Meta reviews the template — most get approved within minutes to a few hours. Once approved, you can use that template in any campaign. We manage the entire submission and tracking workflow so you do not need to log into Facebook Business Manager.

WhatsApp Business API supports a wide range of media: images (JPEG, PNG up to 5MB), documents (PDF, DOC, XLSX up to 100MB), videos (MP4 up to 16MB), and audio files (MP3, OGG up to 16MB). You can attach media to your template messages or send standalone rich media messages. This means you can share product catalogs, invoices, tutorial videos, promotional flyers, or audio messages — all within the WhatsApp conversation thread your customer already has open.

Connect Pulse gives you real-time delivery tracking for every WhatsApp message. You will see four statuses: sent (message left our server), delivered (reached the recipient's phone), read (they opened and saw it), and failed (with a specific failure reason). At the campaign level, you get aggregate reports showing delivery rates, read rates, and a breakdown of failure reasons. You can export all of this to Excel with one click. If you are using our API, you can also receive webhook callbacks for status changes in real time.

WhatsApp Business API uses conversation-based pricing set by Meta. Each 24-hour conversation window counts as one conversation, and rates vary by country and category. There are four categories: marketing (promotional messages), utility (order updates, alerts), authentication (OTP codes), and service (customer-initiated conversations). Authentication conversations are the cheapest, marketing the most expensive. Connect Pulse offers transparent pricing on top of Meta's conversation fees with no hidden charges. Contact our team for volume-based enterprise pricing tailored to your message volumes.

Absolutely. Connect Pulse provides a REST API that lets you send WhatsApp messages, manage templates, and check delivery statuses programmatically. Grab your API key from the dashboard, check our documentation, and you can start sending from your own application — whether that is a CRM, an e-commerce platform, a mobile app, or any custom software. Most developers get it working in under an hour. The API supports sending text messages, template messages with parameters, and media attachments.