The Best Time to Send Marketing Emails in 2022

Despite the rise of social media and messaging apps, email remains the backbone of business communication. It is professional, versatile, and reaches customers where they make decisions — their inbox.

Automation and Drip Campaigns

Email automation allows you to send the right message at the right time without manual intervention. Welcome sequences, abandoned cart reminders, and re-engagement campaigns run automatically once configured.

Transactional vs Marketing Emails

Transactional emails — order confirmations, password resets, shipping notifications — have open rates as high as 80% because recipients expect them. Marketing emails — newsletters, promotions, announcements — average 15-25% open rates. Keep these on separate sending infrastructure to protect your transactional email reputation from marketing campaign fluctuations.

HTML vs Plain Text Emails

While beautifully designed HTML emails look professional, plain text emails often outperform them in engagement. Plain text feels personal and bypasses spam filters more easily. The best approach is sending both — HTML for visual appeal with a plain text fallback. For important communications like account alerts or payment receipts, plain text is almost always the better choice.

Email Frequency and Cadence

Finding the right email frequency is a balancing act. Send too often and subscribers unsubscribe or mark you as spam. Send too rarely and they forget who you are. Start with a weekly cadence and monitor your metrics. If open rates stay above 20% and unsubscribe rates stay below 0.5%, you have found a healthy frequency for your audience.

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